Wherever you look, they're telling you why you should shoot for high volume, big discount sales numbers on Prime Day:
- You'll get new customers!
- You'll set record sales numbers!
- You'll crush the rankings!
But this is approach is a recipe for disaster.
And applying this generic approach might be the worst (and least enjoyable) way of lighting your money on fire.
That's because if you follow this, regardless of your SKUs current situation, you risk:
- Blunting your brand's growth over the next 12 months
- Pulvarizing your profits (if not completely destroying them)
- Stocking out, losing your rankings, and seeing a big drop in follow-on sales
All for some theoretical future benefit and record revenue.
We believe you should do what is right for you.
That means taking a cool, analytical approach to every single one of your SKUs to determine:
- Should I push for volume, or protect profits?
- Is it better to offer discounts, or leave pricing as is?
- Will this SKU be helped or harmed by the increase in Priem Day sales volume?
- Are my COGS and Pricing appropriate based on the stage of the product cycle?
- Is my SKU-level strategy appropriate for its EID?
By answering each of these questions, you can determine how to maximize the value YOU get from Prime Day.
Now yes, we understand your concerns about doing this.
The approach is detailed.
There's a lot of numbers to crunch.
It takes a lot of time.
And quite frankly, you probably don't have the time, experience, or expertise to do this yourself.
That's why we created the
The Personalized Prime Day Performance Plan is a data-driven, SKU-level approach to maximizing your Prime Day performance.
Here's how it works:
- You provide your data to our team of qualified financial experts so they can crunch the numbers and come up with a plan
- You get a personalized plan that you can use to maximize performance on a per-SKU basis, safe in the knowledge that it minimized loss and maximized gain
- You profit as Prime Day does all the work lifting your performance metrics on every single SKU.
By positioning your SKUs appropriately, the swell of Prime Day provides you with maximum benefit.
The Personalized Prime Day Performance Plan is not appropriate for all sellers on Amazon.
For us to be able to help you, there are three conditions you must meet::
- You already have seven figures in annual sales (or more)
- You can share your data with us
- You are willing to make the changes we recommend
It's that simple.
And if you meet all three criteria, you're probably wondering:
While you're likely to add hundreds of thousands of dollars in profit...
If not millions...
From using our Personalized Prime Day Performance Plan, we don't take a cut of your increased sales.
Instead, we take a single, one-time fee of just $3,000USD.
This gets you a complete SKU-by-SKU analysis by one of our qualified financial experts (like founder, Alex Gardner ACA), and the two hour consultation on your plan.
To secure your Personalized Prime Day Performance Plan, there's only three things you need to do:
- Click the order button below to confirm your purchase
- Follow the instructions you receive after purchase, so we can begin working
- Let us do all the heavy lifting, so you can simply click and implement our recommendations
To get started, simply click the button below now.
Given the increase in returns you're likely to get from our approach, it stands to reason we could charge a lot more.
We could probably charge north of $20,000, and then convince you that it was a good deal because of how much more you'll make on Prime Day.
But we don't.
That's because our philosophy at FINFBA is simple:
Charge a modest fee, provide exceptional results, and develop long term relationships.
And if we do that, we believe that we'll have a profitable, sustainable business where everybody is happy with the deal.
FINFBA was founded by Alex Gardner and Rob Hanly. We've been active in the e-commerce and finance spaces for 25 years between us.
Alex followed a more traditional path to understanding Amazon performance. He qualified as an ACA in the UK, worked for PwC, and launched his own Amazon brand.
Rob was less traditional. He began in sales, has launched, scaled, and turned around multiple businesses. His background covers sales through finance, which he has used to help online businesses since 2010.
Just send us an email to alex [at] finfba dot com!